Seth Godin's latest book Linchpin is not about marketing. It is about work. Do you act as a cog in the machinery of business, or are you an artist that stand out and make things happen.
This book runs opposite to a lot of entrepreneurial startup books most notably E-Myth by Gerber, which instructs entrepreneurs to define jobs in a very detailed manner (thru job descriptions and systems) so as to be able to hire the lowest cost person for the position.
So who's right and who's wrong? I believe in both. Having beautiful (yes, beautiful is the word) systems in your organization keeps the chaos in focus relative the vision and objectives. It is the minimum, the starting point. What drives forward movements are starters, rebels, iconoclasts or in the words of Seth Godin, linchpins or artists.
If you want steady and normal growth, go ahead and create a machine and fill it with jobs. Make sure the rules are clear and go by the book.
If you want a crack at being Wildly Successful, hire the weirdos, the artists. People who see work as an opportunity to make a real difference. But do make sure there are systems and intentionally go beyond it.
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